In Fast-Moving Consumer Goods Shipping, Shelf Presence is Key
While competitors wait for quotes, you’ll be securing shelf space. Gain real-time market intelligence, slash procurement cycles, and maintain visibility across your FMCG shipping operations while protecting shelf presence and profits.
When consumer trends shift rapidly and retail windows tighten, outdated logistics approaches lead to stockouts, squeezed margins, and lost shelf space.
Modern FMCG shipping teams are replacing spreadsheets with Freightos Enterprise. Our platform delivers procurement automation that outpaces your product lifecycle, real-time benchmarking that protects margins, and seamless booking that keeps products flowing from factory to shelf.
Performance-based carrier selection to meet retailer compliance requirements
Real-time freight rate intelligence across ocean and air to protect product margins
Automated RFQ workflows to reduce procurement time by up to 90%
Anticipate market shifts with predictive analytics and disruption alerts
Experience End-to-End Freight Procurement for Consumer Goods
Beyond Spreadsheet Visibility
Stop managing billion-dollar product lines with million-row spreadsheets. Our unified platform tracks every shipment in one consolidated platform, turning logistics visibility into a competitive advantage during critical product launches and promotional periods.
Consumer Demand-Driven Agility
When your logistics moves faster than consumer preferences, you win. Our platform helps you secure capacity ahead of demand spikes, pivot transportation strategies for sudden trend shifts, and align freight execution with marketing calendars. No more missed opportunities because procurement couldn’t keep pace with the market.
Procurement That Protects Profits
Generic procurement tools weren’t built for the razor-thin margins of FMCG. Our specialized platform turns transportation from a cost center to a strategic advantage, with automated tendering that slashes admin time and benchmarking that ensures you’re never overpaying. The result? More margin to invest in product innovation and consumer engagement.
Shelf Availability Optimization
In FMCG, if you’re not on the shelf, you don’t exist. Select carriers and routes specifically optimized for delivery performance, not just cost. Analyze historical performance to ensure your products maintain optimal shelf presence and avoid costly retailer penalties.
Before this platform, we were using a lot of emails with a lot of internal stakeholders, and we had a lot of communication that now, thanks to the platform, we have improved. We can pick the right service. at the right cost.
Timely, credible data has been essential in educating our leadership and negotiating with carriers. We’ve avoided millions of dollars in unnecessary surcharges simply by having fresh data to validate our claims.
Real-time market benchmarking and action enabled our team to identify hundreds of cost optimization opportunities in a single click.
FMCGs (fast‑moving consumer goods) are everyday, low‑cost products—think packaged foods, toiletries and beverages—that sell quickly and move in high volume. They’re shipped by ocean (FCL/LCL) for cost efficiency, air for urgent or high‑value replenishment, and intermodal/road for port‑to‑DC and last‑mile deliveries, with reefers for perishables. Logistics priorities are speed, tight replenishment cycles, cost control and strict retailer compliance, supported by rate benchmarking, automated RFQs and real‑time visibility to avoid stockouts.
How does Freightos Enterprise support FMCG shipping and logistics?
Freightos Enterprise combines real‑time market intelligence (Terminal), automated tendering (Procure), and instant booking/operations (Rate, Book & Manage) so you can protect shelf presence and margins. Get daily rate benchmarks, automated RFQs, and end‑to‑end visibility to speed decisions and shorten procurement cycles.
Does the platform support air and ocean for consumer goods shipping worldwide?
Yes. Freightos Enterprise provides daily spot and contract coverage for ocean and air with lane‑level granularity, indices (FBX/FAX), and route benchmarking, helping you keep up-to-date on pricing for your fast moving consumer goods shipments.
How do you help FMCG teams anticipate disruptions and price moves?
We surface curated Key Events (ports, weather, geopolitical) plus market summaries and alerts. That gives procurement and operations early warning to adjust buying strategy or capacity plans.
How fast can we run FMCG tenders and identify savings opportunities?
Freightos Enterpise automates RFQs and tender workflows – we typically see procurement time cut by up to 90%. Combined with Rate Benchmarking, you can prioritize lanes with the highest savings and export ready‑to‑use reports for negotiations.